David Cornforth

Product and design leadership consultant


I am an experienced product and design leader with over 15 years’ experience in helping organisations design and build better services and create the conditions for transformation at scale.

I have extensive experience of leading large cross-functional teams to design, build and scale digital products that deliver value for their users, influencing and partnering with clients and leaders to deliver results.

Over the last few years my focus has been on working with leaders and teams to:

I focus on bringing the best out of people to help solve complex problems that involve multiple teams, domains and organisations through a culture of openness and collaboration.

My company is called Shaping Logic Ltd, an independent consultancy based in the UK.

I am a member of the Equal Experts network.


Product Management Consultant (Contract)
Department for Work & Pensions (DWP)
September 2023 - Present

Leading the delivery of policy-driven digital products on a health initiative with DWP Digital.

Head of Product and Service Management
Care Quality Commission (CQC)
March 2020 - October 2022

Leadership of the product and design function for CQC, supporting end-to-end service transformation and product delivery.

Lead Product Manager
HM Revenue & Customs (HMRC)
March 2017 - March 2020

Responsible for the design, performance and continuous improvement of services across a number of product portfolios and programmes - customs, trade, personal tax - being built on HMRCs award-winning Digital Tax Platform.

Product Manager
HM Revenue & Customs (HMRC)
January 2015 - March 2017

Led product team in the design and delivery of tax calculation, payments and email services for personal tax users.

Jisc infoNet
August 2013 - January 2015

Managed the design, delivery and continuous improvement of Jisc infoNet’s digital products and web services, supporting the UK higher education, further education and skills sectors.

Get in touch

Whether you have a tentative idea or more defined requirements, get in touch to see how I can help.

Email David